Amanda Ford
Creative Direction & Design
Sears Fitness Shoot
Sears tapped Fluid to concept and produce new photography for their Fall 2011 shoe collection online. Working with photographer Nicholas Duers, I led the art direction of photoshoots for fitness, fashion, work, and family categories.
Role: Art Director
Agency: Fluid
Sears tapped Fluid to concept and produce new photography for their Fall 2011 shoe collection online. Working with photographer Nicholas Duers, I led the art direction of photoshoots for fitness, fashion, work, and family categories.
Role: Art Director
Agency: Fluid