Amanda Ford
Creative Direction & Design
Weight Watchers came to us with a huge challenge: to evolve among the growing landscape of DIY diets that had been challenging their business model. We pitched a content-driven platform with a vastly improved acquisition journey that delivered the support their customers needed.
Creative: Amanda Ford, Ricardo Câmara, Andrew Bouchie
Copy: Lauren Montemurro, Ivonne Azurdia
Agency: Lowe Profero